Create a flawless HTML code in order to successfully optimize, submit and promote your Website for achieving better search engine placement…
Whether You are coding your HTML pages manually or you are using some of the software to create your Website, all of your HTML code must be without errors. Although some pages with errors can be displayed in the Web browser, without even noticeable, visible errors, spiders wouldn’t tolerate them. Remember, ”spiders” are not intelligent humans who can get a clue what you were thinking about at the time you were creating a website. They are just scripts, robots, that are following HTML code on your Website.
If there are errors, the Website won’t be indexed well. This is especially important for all of the links, inside website – internal links, and outgoing – external links.
It is important to mention that although there is a great professional website creating software (if you are willing to invest in it), it also cannot guarantee 100% accurate, free of errors HTML pages within your website. Why? Probably because of lot of changes during your website creation process.
That is why many professional Web Designers, also inspect once created website with various, different tools for such a tasks. Commonly they use so-called ”HTML Validators”.
After a cross-check with various tools, and even manual inspection, their Website is completely without errors regarding the HTML code.
Also, be aware, that although some websites can be logical and look good to humans, that doesn’t mean that ”spiders” will go through your website in exactly the same way. ”Frames” can be hard for ”spiders” to read them. That is why it is recommended that you avoid using them, or at least have your website content also placed in the frameless area.
”Tables” are ”read” or ”viewed” comparing humans and ”spiders” in very different way. Try avoiding them and use different techniques to format contents of your website in order to optimize website for high rankings in search engines. As you can see by now optimization of website is neither easy, nor a fast process. It takes a lot of time and experience. And the ”rules” are not constant. They change from time to time.
Try to keep all of your ”meta tags” as close as possible to the ”HTML” tag at the very begging of your website. Format all of ”meta tags” in proper, carefully chosen way. All of them ”meta keywords”, ”meta description”, website title, robots tag… are important in proper guidance of robots… And they must comply to the HTML standards.
And try to avoid FLASH content, or create also duplicate in pure HTML for best optimization of your website. FLASH pages are not indexed very well by ”spiders” as they are not readable by them.